Three Reasons Your Financial Institution Needs Invo Text
Today, there is no form of communication more responsive or effective than SMS texting. This is not news to most of us. 98% of text messages are opened, 95% of which are opened within three minutes. Data reveals that most financial institutions are leveraging some form of texting to communicate to their customers.
However, not as many are utilizing two-way text messaging, which not only allows financial institutions to send texts, but also allows customers to respond. Invo Text is a brand new two-way SMS texting service. Here’s why your financial institution needs it.
Your Customers Want it
Customers desire two-way communication with their financial institutions. This almost goes without saying, but the move to Artificial Intelligence (AI) communication through chatbots has left customers frustrated. Chatbots like Invo Chat are designed to get customers to a live agent, but many are designed to avoid that kind of interaction, which is what customers want. Customers don’t just want marketing texts or updates. They want two-way communication. Why? Simple.
Two-Way SMS Text Is Better
Most text platforms are no different than chatbots. They are driven heavily by AI and function only to send automated messages or marketing messages and updates. Conversely, two-way SMS texting is superior because it is a secure way for customers to have a highly personal interaction with their financial institution. 98% open rates are phenomenal, but what about responsiveness?
People respond to texts within 90 seconds, on average. When financial institutions opt for one-way texting that is heavily automated, they leave that responsiveness on the bench. So why aren’t financial institutions utilizing two-way texting? Many already have basic text platforms. But Invo can help accelerate this strategy.
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Invo Text Is Unbelievably Easy To Integrate
Most financial institutions already have some form of text platform. When Invo developed a two-way SMS platform, they designed it to make the transition as easy and affordable as possible. Not only is Invo Text far more affordable than other text products with the added benefit of being a two-way platform, but financial institutions can transfer all existing contacts and conversations into Invo Text seamlessly.
Find out more about Invo Text today
Invo Text was designed specifically for banks and credit unions. It was made to be easy-to-use for agents and responsive for customers.